Why does FIT High Performance have only 20-25 grams of protein?
That is the amount contained in one serving. If you desire more or less, adjust the amount you use to suit your needs. Meal replacement formulas are just as the name implies, a meal replacement. Since an appropriately designed meal should be higher in carbohydrate than protein, the rules should not change just because it is in a powder or bar form.

Also, many people use meal replacements for post workout recovery, where carbohydrate, not protein, is the most crucial to ingest.
The current crop of very high protein drinks and bars are produced simply because the buying public has been marketed to believe they need them, not due to scientific data demonstrating a benefit. There is none.

With so many whey proteins on the market, how can I tell which one is the best?
Whey protein powders can be helpful if one is unable to get adequate dietary protein, for convenience or to aid in recovery in overstressed, underfed athletes. They are all very high biological value and provide all of the essential amino acids, in ratios the body appreciates. However, it stretches the boundaries of credibility to think that one would be able to notice a difference in appearance or rate of muscle growth from one product to another.

Advertisements would have you believe that by simply consuming a protein shake, the protein building machinery in your body is turned up dramatically, and explosive muscle growth ensues. In reality, if that were the case, most gym members would be building muscle at a blistering pace, since there is an abundance of exercisers using whey protein powders. Ultimately, it comes down to personal preference. Apex offers A Better Whey; it comes in chocolate and vanilla, mixes easily and tastes good.

I notice that your FIT High Performance meal replacement formula has a lot of sugar. What's up with that?
The government definition of sugar is "any mono or disaccharide (single or double sugar unit). Sucrose, or table sugar, is a disaccharide. Fructose, found in fruit, is a monosaccharide. This working definition was designed to help consumers make healthier food choices when shopping. Unfortunately, it does not distinguish between a good sugar and a bad sugar.

If one took the recommendation to limit sugars literally, then no one would ever consume fruit, as it is riddled with fructose. Fructose, however, has some distinct advantages as a "sugar". It is very sweet, improving the taste of the product it is in, and it enters the blood stream slowly. This prevents fructose from causing the "sugar crash" that many people experience with other simple sugars.

How quickly a sugar enters the blood stream, and the response of insulin to this rise, is called the Glycemic Index. The closer the number is to 100, the greater the chance of a sugar crash following its consumption. Fructose receives a score of 20-25, indicating that it does not elicit a strong insulin response. Next time you see sugar on the label, look in the ingredients to see where it appears. Fructose should be the sweetener of choice in a meal replacement. It is extremely expensive which is why other companies do not use it and then hide behind the general population's belief that sugar is bad.

How do you differentiate a protein drink from a meal-substitute drink?
A meal substitute drink has the proper array of proteins, carbohydrates and fats. A protein drink is predominantly protein.

Do engineered foods spur a hypertrophic response and initiate fat loss?
No, exercise does. There are some formulated foods provided to patients who are being treated for a major illness or trauma. These foods can provide a rich mix of specific nutrients recommended by a physician. But for those who have a stomach and intestinal tract in good working order, there is no nutritional advantage to using "engineered" foods. They are grossly overpriced and yield no more results than natural food in the adequately fed individual.