My client is concerned that some vitamins can be toxic. How can he be sure that he won't get too much?
This is a valid concern. We sell individualized programs, not products. Your Apex supplement recommendation will include only what you need. Additionally, in an industry first, we design our formulas with interaction and compatibility in mind.

As an example, our anti-oxidant formula is designed to combine with the multivitamin formulas, ensuring that the level of nutrients is safe and optimal.
When mixing multiple product lines as well as different formulas from one manufacturer, this synergy is not usually present.

Do supplements alter body chemistry?
Not in a detrimental manner. Supplements are not drugs. They have been carefully designed for use within the program to improve body chemistry. We do not recommend or produce supplements for medicinal purposes. That should only be done by a qualified clinical health care professional. Our supplements are for supporting health and fitness goals and should enhance normal body functioning.

How is the Apex Multi-Vitamin better than Centrum or One-a-Day?
Unlike a one-size-fits-all approach, Apex supplements are "tailored" to complement your diet and to remain in a safe and optimal range. Our formula uses sophisticated delivery systems to release nutrients in the right place, at the right time.

Do I have to keep taking the supplements once I reach my goal?
For optimal health you should always use a multivitamin and complementary anti-oxidant, but anything else should not be necessary for the vast majority of exercisers. Many people continue to use a meal replacement formula due to its convenience, economic advantage, or just in case whole food is not available.

Why does High Performance have only 25 grams of protein?
That is the amount contained in one serving. If you desire more or less, adjust the amount you use to suit your needs. Meal replacement formulas are just as the name implies, a meal replacement. Since an appropriately designed meal should be higher in carbohydrate than protein, the rules should not change just because it is in a powder or bar form.

Also, many people use meal replacements for post workout recovery, where carbohydrate, not protein, is the most crucial to ingest.
The current crop of very high protein drinks and bars are produced simply because the buying public has been marketed to believe they need them, not due to scientific data demonstrating a benefit. There is none.

Are Apex products all-natural?
As natural as can be. All nutrients are extracted from natural food products, put in their natural bio-available forms (saving the body work), enrobed in natural gums and cellulose for controlled release, then tableted and coated with only natural fibers.

Doctors occasionally downplay the need for supplements. Why should we take yours?
When consulting a MD, ask about his/her background in nutrition. You wouldn't ask your doctor what car to buy, don't ask the typical MD about nutrition and supplementation. Our staff and advisory board include many of the top nutrition experts that study the area of supplementation extensively.

When should someone supplement for calcium?
A simple rule of thumb for calcium is 1500 mg for women a day (pre- or post-menopause) and 1000 mg a day for men. Get an idea of how much is coming in through your diet and other supplements (such as multivitamin or meal replacement formulas). If it is inadequate, you need to supplement. Typical intakes in America are very poor. The best food sources, milk and other dairy, are not consumed frequently. Adequate calcium intake is important, especially during the bone-building years (up to age 35).

Consuming enough calcium is similar to investing in an IRA account. You put into the account so at retirement you have enough to live on. With bone mass, you make your contributions throughout life and hopefully this will get you through old age. The problem is, many Americans fail, and as bone mass declines with age, the bones become porous and brittle, resulting in osteoporosis. Should you need to supplement, the Apex Advanced Calcium Formula is designed to provide calcium along with the necessary co-factors such as vitamin D, magnesium and phosphorous.

Is creatine safe? What about its effects on my kidneys?
At the time of this writing, there are no know negative side effects associated with high dose, chronic creatine use. Weight gain was listed as a side effect, but isn't that why you take it?

I'm not sure if I get enough calcium, should I supplement?
A simple rule of thumb for calcium is 1500 mg for women a day (pre or post menopause) and 1000 mg a day for men. Get an idea of how much is coming in through your diet and other supplements (such as multivitamin or meal replacement formulas). If it is inadequate, you need to supplement. Typical intakes in America are very poor.

The best food sources, milk and other dairy, are not consumed frequently. Adequate calcium intake is important, especially during the bone-building years (up to age 35). Consuming enough calcium is similar to investing in an IRA account. You put into the account so at retirement you have enough to live on. With bone mass you make your contributions throughout life and hopefully this will get you through old age. The problem is, many Americans fail, and as bone mass declines with age, the bones become porous and brittle, resulting in osteoporosis. Should you need to supplement, the Apex Advanced Calcium Formula is designed to provide calcium along with the necessary co-factors such as vitamin D, magnesium and phosphorous.

Why is my urine bright yellow when I take supplements?
This is very normal and is usually due to water-soluble pigmented components of B Vitamins and/or Beta-Carotene. Enzyme levels in the body increase or decrease according to nutrient intake. If you have not been taking supplements appropriately it will take the body time to utilize the extra vitamins and minerals forcing it to harmlessly excrete the unused nutrients. Within a few weeks the color intensity should diminish as the body adapts by increasing enzyme activity. However, there should always be some slight coloration of the urine when using a multivitamin, suggesting proper tissue saturation.

Are there any problems with high-protein diets?
C alcium loss, acidic residue (not good for some), fluid imbalance (energy loss and extra work for liver & kidneys), may slow metabolism, may cause uncontrollable cravings for carbohydrates and generally leads to a rebound from weight loss