Nutrition A Key
One of the key components to a healthy lifestyle is proper nutrition. There are countless methods of nourishing the body and an overwhelming amount of related information available to consumers. When used in conjunction with proper food intake and an appropriate exercise program, dietary supplements can enhance the positive results of other lifestyle components. The practice of controlled dietary supplement use can also make unique contributions to health, fitness and performance goals.

Dietary Supplements
Since 1995, dietary supplement sales have tripled nationwide and are predicted to grow at an even greater pace as we progress into the millennium. Almost 70 percent of Americans are using natural substances. Many of these supplement users are members of health clubs across the country. Clear benefits with little risk have fueled the increased use of natural substances.
As the population increasingly supports supplementation, it becomes more important than ever for the business owner to provide a method for the consumer to make sense of scientific data and to properly utilize dietary supplements. The incorporation of supplements into a program designed by qualified professionals is the only way to separate the questionable products or information from the credible. A properly structured dietary supplement program can also help prevent the common practice of indiscriminate use of natural substances that can be harmful, wasteful and expensive.

The Consumer Dilemma
There are thousands of natural compounds on the market. Due in part to a relatively positive safety record (as compared to pharmaceutical makers), the federal government has allowed supplement companies to police their own manufacturing practices and preserved our personal right to health by allowing unrestricted access to dietary supplements. However, many consumers are forced to purchase supplements based on advertising, unqualified recommendations or friendly advice. Often, supplement manufacturers do not disclose all product information, in particular data that might discourage a sale.

The Apex Fitness Role
The Apex Fitness Group seeks to collect and evaluate all available data related to non-clinical health care, fitness and performance. We also prepare this data for community use in an educational continuum and through a complete fitness program that delivers products supported by irrefutable science. Our company recognizes the value of proper dietary-supplement use in addition to the consumer's need to bridge the gap between traditional science and federal policies that allow the current methods of dietary supplement use, manufacture and distribution. Out of the thousands of natural compounds available for sale in the United States, very few survive the Apex Fitness Group's rigorous development and recommendation criteria. Part of the process for approving the production of any new compound is a third-party consultation with medical scientists regarding safety and efficacy. In addition, the decision to manufacture is based on current and future government and industry regulatory issues. An outside attorney specializing in dietary supplement regulations and litigation (former FDA lawyer) provides counsel for the Apex dietary-supplement development committee.

A Brand Consumers Can Rely On
Apex dietary supplements are the only logical choice. These points are what consumers should expect and demand before choosing a brand of supplements:

At this time Apex only incorporates recommendations of dietary supplements for non-medicinal purposes such as: health improvement and maintenance, hastening fitness goals, and to increase athletic performance. The product claims will only address these goals and no products are designed to address symptoms of disease. This makes safety virtually a non-issue.

• Phoenix Labs, our third party manufacturing facility produces pharmaceuticals and therefore utilize Good Manufacturing Practices (GMPs) for quality assurance. GMP's ensure that products cannot vary from batch to batch. Phoenix Labs operates under a drug license and therefore has the ability to test every substance from the raw materials to the finished products for purity, potency and reproducibility.
• Tests include: disintegration, dissolution (proper form for absorption), stability (shelf life potency guarantee), purity (no contaminants) and potency which includes the finished products certificate of analysis
  (C of A)
• Phoenix has in-house product validation and testing methods based on all available certified protocols including applicable United States Pharmacopoeias (USPs) and other country compendia's (validated methods of product production).
• We establish proof of "equivalence"--that is a given dose a product must contain a certain amount of key ingredients in order to produce a known effect.
• Apex maintains the appropriate peer review research that supports the dosage and purpose of the compound.
• Regular batch tests are employed in order to validate that the products will actually be absorbed and utilized by the body.
• Disintegration and dissolution tests.
• Apex delivers assurance that the ingredients are nontoxic, along with the listing of any known potential side effects and interactions with drugs.
• Products are incorporated into a program that maintains the users total nutrient intake in a safe optimal range. This is done by considering food, drug, and other supplement intake (including meal replacement drinks and bars) by using an appropriate but simple screening process.
• We supply full ingredient disclosure, including precautions, contraindications and all other pertinent information.
• We maintain the qualified personnel and support documents making them available to all consumers through the Web-site or telephone.

A Critical Partnership
By using Apex as your provider of dietary supplements, rest assured that we've covered all possible concerns so that you can make buying decisions based on education with the potential to experience only the benefits of a safe and economical dietary supplement strategy.