Do You Know Fact From Fad? People are losing weight eating bacon and eggs-others by eating only grapefruit or cabbage. Some claim to lose weight in their sleep or by breathing differently. Are these diets safe and based on scientific research? Or are marketing teams using isolated testimonials to dazzle the public with a diet's reputed success? The following diets are ten of the most popular on the market today. Click on each for an Apex analysis of the benefits and disadvantages of each and whether they can be maintained for life.

For a more detailed synopsis, read the official Apex analysis.
For more information regarding popular diets, see High Protein Diets.

Thousands of diet plans contribute to a $40-billion-a-year weight-loss industry. The public wants to get thin and the entrepreneur wants to get fat with profits. Anyone can become a weight-loss guru with a hot marketing team, a few choice testimonials and a smooth presentation. However, while the weight-loss industry continues to grow, obesity has reached epidemic proportions.

Most diet plans are nothing more than low-calorie nutrition plans disguised by clever marketing gimmicks. Scientific-sounding "facts" and hocus-pocus "research" can dazzle and confuse the average consumer. Diet-plan marketers go to great lengths to explain how their diet can work for everyone, or claim that it is carbohydrate intake (or any other dieters "enemy-of-the-month) that is the culprit. However, the bottom line is that a caloric deficit (more calories burned than consumed) causes weight loss. The average American consumes 300 calories more today than he did 30 years ago. He also burns 260 less calories each day due to increased automation, technology and sedentary occupations. Increased caloric intake and decreased caloric expenditure means that the waistline of America is growing at an alarming rate.

While fad diets may initially offer rapid weight loss, the result is too often temporary, leaving the dieter defeated, angry and often with a few extra pounds just for good measure. The problem with fad diets is that they are just thatfads. The key to long-term weight loss is adopting a healthy lifestyle for life.

The Apex Fitness Group is committed to educating the public about nutrition and fitness. Using only the most current scientific research and technology, we strive to stay on the cutting edge of the health industry. The Apex Training system is a program to be maintained for life. Offering you the choices and guidance you need, our program is based on science, not marketing hype.